Many owners know the feeling of being the walking product catalog. Clients ask you, staff ask you, and every answer pulls you away from the work only you can do.
At Sonata Design in Canada, that person was Director Tyrell DaSilva, described as the company's guiding expert, who kept fielding questions from employees and clients.
What Sonata Design did
According to a Google Workspace customer story, Sonata Design put up-to-date product specifications and technical details into Gemini Notebook as one central, easy-to-reach source. It also uses Gems to keep material such as RFI documentation for faster bidding, accounting's invoicing policies and HR's internal procedures in one place.
Google reports fewer product and supplier questions reaching senior management, without figures. DaSilva sums it up: "We have a new motto: 'if you haven't asked Gemini Notebook, don't ask Tyrell'."
What it already gives the business
Sonata Design has made its director's product knowledge available without his time. The team checks the notebook first and brings him only the questions that need him.
It is a clear owner decision, and a motto like that changes habits faster than a policy document.
The ExValu perspective, a hypothesis
Where a Company Brain could take it next
Specifications describe what a product is. The director also knows which product suits which client, which supplier delivers on time and which installations cause trouble later.
A Company Brain could capture that judgment from his answers and project notes, so the team learns how he decides as well as what the catalog says. That is our hypothesis.
What an owner and a buyer would look for
Track questions to the owner per week, quote turnaround time and errors in specifications.
A buyer of an owner-led business asks what happens to client service when the owner leaves. A current, searchable product base and a team that uses it are evidence that the knowledge stays.
The problem behind this case
Facing the same problem?
About this analysis
* The image is AI-generated and does not show Sonata Design staff. The facts and figures on this page come from the published source named below.
This is an independent ExValu analysis of a published case. Facts, figures and names are as reported in the source below, which our team checked on October 12, 2026. The ideas for next steps are our own perspective and make no claim about conditions inside Sonata Design. To request a correction or removal, write to [email protected].
Primary source: Vendor customer story, Google Workspace. Available at workspace.google.com/customers/success-stories/sonatadesign.