Your sales team knows more than your CRM.
You have built a team that knows your customers inside out. In 30 minutes, see what your business could discover when that knowledge is connected.
For owners and managing directors. You are welcome to bring your head of sales.
Your CRM records what happened. Your people know why.
Your salespeople know why customers really buy, what frustrates them, what they keep asking for, and why some promising deals never close. Most of it never makes it into a system.
Your operations team knows what the business could deliver. Your finance team knows where the margins are. Your managers remember what has been tried before, and what worked.
How a new service idea hides in plain sight
In the workshop we walk through a fictional services company where four people each hold one piece.
Several customers keep asking for support after the project ends.
More customers prefer a predictable monthly fee to surprise invoices.
The company already has most of the skills to deliver ongoing support.
These customers bring some of the best margins in the business.
Fictional example to show the principle. A real opportunity still needs evidence, pricing, a margin check and a test with customers.
Sales teams are already putting their knowledge to work
We look at published examples and separate what each company reported from what a Company Brain adds.
Single Grain feeds its sales call transcripts, team chat and process documents into one shared company brain, so its people and tools work from the same memory.
"Memory is the raw material. Retrieval is the operating layer."
Eric Siu, CEO, Single Grain. Source: his own article
Baseten's first account executive spent most of his day answering colleagues' questions. His past conversations and call recordings now feed an assistant the team asks first. The company reports answers in about 20 seconds instead of about 30 minutes.
Results as reported by the companies and their software vendors.
30 minutes, practical and interactive
A real example
What one company connected, and what it reported.
What your CRM doesn't know
The customer knowledge that stays in people's heads.
The four pieces demo
Watch separate pieces of knowledge become one idea worth testing.
From idea to evidence
How a promising connection gets checked with the right people and tested with customers.
Your own business
Three quiet questions to spot where knowledge may be hiding in your company. You never share names or data.
No technical or AI knowledge needed.
Built for owners. Better with your head of sales.
- You own or run a company with an established sales team
- Your experienced salespeople carry a lot of customer knowledge
- You suspect good ideas sit in different heads and never meet
- You want more repeat revenue without every deal running through you
What leaves when your best salesperson leaves?
Think of the person who knows your biggest customers best. How much of that knowledge is written down anywhere?
A Company Brain keeps what your people learn inside the company, so it can be shared, used and passed on.
That makes sales more consistent, gives new people a faster start, and makes the business less dependent on any one person, including you.
Before you join
Is the workshop free?
Yes. You get the live workshop and the replay.
Do I need AI or technical knowledge?
No. We talk about customers, sales and margins. The technology stays in the background.
Will you look at my company's data?
No. We use published examples and a fictional company. You never share customer names, staff details or sales records.
Will I find hidden revenue in the workshop?
You leave with a simple way to spot and check opportunities. Looking at your own company's knowledge is a separate conversation, if you want one.
Can I bring a colleague?
Yes. Your head of sales or another senior commercial colleague is welcome. Each person registers separately.
Is it recorded?
Yes, so everyone gets the replay. Camera off and chat only are both fine.
What if the time does not suit my time zone?
The date and time on this page show in your own time zone. If the session falls outside your working day, register and you get the replay to watch when it suits you.
What happens afterwards?
You get the replay. If you want to look at your own company, you can book a short assessment call. There is no obligation.
Your next opportunity may already be inside your company.
Thursday, 6:00 pm Central European time. Online, 30 minutes, free.
Register in one minute
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