In a consulting firm, partners carry the client relationships, the judgment and most of the calendar pressure. Their notes, post-its and reminders hold more of the firm's know-how than any document library.
PMP Strategy, a boutique strategy consulting firm of 150 people, started its AI work right there.
What PMP Strategy did
According to a Dust customer story, the firm's head of AI, Olivier Leroy, held two-hour one-on-one sessions with each partner. "We took their notes, scattered post-its and reminders, and built a personal assistant to prioritize their workload," he explains.
The firm set up a weekly AI committee and a group of champions, and Managing Partner Gilles Vaqué dedicates half of the weekly Partner Meeting to AI. Dust reports 97% adoption across the firm's consultants and more than 500 agents created across the firm, with 17 firm-wide published agents and a target of 50. These are vendor-reported figures.
What it already gives the business
Leroy and a senior director sum up the lesson: "The transformation is thirty percent technology and seventy percent governance."
Vaqué's message to consultants was to build freely and learn: "We may toss ninety percent of it. But you'll have reached a level where you understand the tools, and when you have a real need, you'll know how to build for it."
The ExValu perspective, a hypothesis
Where a Company Brain could take it next
Personal assistants help each partner. The next level connects what partners learn across engagements: which proposals won, which client objections came back, which methods worked in which sector.
A Company Brain with clear permissions could turn that into shared firm knowledge, so a new consultant benefits from the partners' experience from day one. That is our hypothesis, and PMP Strategy may already be heading there.
What an owner and a buyer would look for
Track adoption, and also the outcomes: proposal win rates, time to staff a project and how much work depends on named partners.
A buyer of a professional services firm worries about dependence on a few partners. A governed, documented AI setup with clear rules on client confidentiality shows that the firm's knowledge belongs to the firm.
The problem behind this case
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About this analysis
* The image is AI-generated and does not show PMP Strategy staff. The facts and figures on this page come from the published source named below.
This is an independent ExValu analysis of a published case. Facts, figures and names are as reported in the source below, which our team checked on October 12, 2026. The ideas for next steps are our own perspective and make no claim about conditions inside PMP Strategy. To request a correction or removal, write to [email protected].
Primary source: Vendor customer story, Dust, September 2026. Available at dust.tt/customers/how-pmp-strategy-hit-97-ai-adoption-with-dust.