You write the documentation, you share the link, and the same question comes back the next day. Most managers know that loop.
At Wuffes, a direct-to-consumer pet health brand best known for joint supplements for dogs, Hasan Ijaz was caught in it.
What Wuffes did
According to a Slite customer story, Wuffes connected Slite's AI agent to Asana, Slack and Google Drive, with much of its documentation in Notion. It set up an assistant for HR questions, another that helps customer service respond to complaints, and a daily 4 PM project digest.
Ijaz estimates that repetitive questions dropped around 70% within six months, and that the digest saves him probably one to two hours on a daily basis. His team of four now runs more than 100 active projects. These are his estimates, published by the vendor.
What it already gives the business
The rollout had a useful side effect. As the story quotes it: "Slite Agent helped us figure out where all of our resources are mismatched, where information is not aligned, where it's outdated. We were able to go update all of it."
Wuffes now has cleaner documentation and fewer interruptions, which helps every new person who joins.
The ExValu perspective, a hypothesis
Where a Company Brain could take it next
The agent answers what is written. In a direct-to-consumer brand, valuable knowledge also sits in customer conversations: why buyers return a product, which words calm a worried pet owner, which questions come before a reorder.
A Company Brain could connect those patterns across service, marketing and operations, so the team sees what customers keep telling it. That is our hypothesis.
What an owner and a buyer would look for
Track repeat questions, response time to customers and how many projects each person can carry.
A buyer of a direct-to-consumer brand looks for documented operations a lean team can run. Keep customers' personal data in the service tools with access rules, and out of general documentation.
The problem behind this case
Facing the same problem?
About this analysis
* The image is AI-generated and does not show Wuffes staff. The facts and figures on this page come from the published source named below.
This is an independent ExValu analysis of a published case. Facts, figures and names are as reported in the source below, which our team checked on October 12, 2026. The ideas for next steps are our own perspective and make no claim about conditions inside Wuffes. To request a correction or removal, write to [email protected].
Primary source: Vendor customer story, Slite, June 2026. Available at slite.com/customers/wuffes.