In a consulting business, clients want the people who know the answer. Those people have full calendars and only so many hours, and every inquiry that waits for them puts a little strain on the client relationship.
Jet BI, a consulting firm, took that problem on in 2024. Co-founder Andrey Bosak described the aim as bringing "unique personality branding and communication capabilities to serve our customers more efficiently".
What Jet BI did
According to Human Resources Director America (HRD) in May 2024, Jet BI unveiled "AI twins" on its website: digital avatars of its team leaders and experts. The firm says the twins mirror the personalities of the people they replicate. They field inquiries about the company's services and products, offer expert advice and collect conversation details "for further elaboration by their team."
The cloning was carried out by Eternity.AC, which "collected data to mirror key traits, personality nuances, dialogue tendencies, as well as professional knowledge of the employees" and captures each person's voice and appearance. Jet BI's own release states that people who create twins "grant explicit permission for their virtual 'employment,' maintaining authority to deactivate them". The article reports no results or adoption figures.
What it already gives the business
Jet BI has made its experts' know-how reachable for clients outside the experts' own working hours. A first conversation about services, products or a technical question no longer waits for a free slot in a senior calendar, and the details come back to the team for follow-up.
Bosak sees uses beyond client service: "The implementation of AI twins opens up exciting opportunities for the whole new level of personalization and interactive user experience for business needs like sales, service, HR". The part we would show any owner first is the consent model: each person agrees, and each person can switch their twin off.
The ExValu perspective, a hypothesis
Where a Company Brain could take it next
A twin answers in an expert's voice. The next layer is the reasoning behind the answers: which client situations call for which approach, which proposals worked and which questions led to new projects.
A Company Brain could hold that reasoning in written, reviewable form next to the twins, so the team, new hires and clients draw on the same approved answers. Copying a named employee's voice or likeness calls for informed consent, a clearly limited purpose and a simple off switch, which Jet BI's release describes; we would add a written record of each consent and a deletion plan. That is our hypothesis, and the source does not describe it.
What an owner and a buyer would look for
Track how many client inquiries are answered without an expert, how many conversations are handed back to the team and how often an expert corrects what a twin said.
A buyer will ask what happens to each twin when the person behind it moves on, since that person can deactivate it. Signed consent records, a documented off switch and a list of the data each twin was built from answer that question. Voice and appearance data can count as biometric data under data protection law, so keep the lawful basis on file.
The problem behind this case
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About this analysis
* The image is AI-generated and does not show Jet BI staff. The facts and figures on this page come from the published source named below.
This is an independent ExValu analysis of a published case. Facts, figures and names are as reported in the source below, which our team checked on October 14, 2026. The ideas for next steps are our own perspective and make no claim about conditions inside Jet BI. To request a correction or removal, write to [email protected].
Primary source: Trade press article, Human Resources Director America, May 2024. Available at www.hcamag.com/us/specialization/hr-technology/company-clones-employees-using-ai/490042.