When people trust your advice, they want more of it than you have hours. Ryan Lazanis, who started Future Firm, coaches a community of more than 800 accounting firm owners.
He is often asked for advice, so he looked for a way to be available without being online.
What Future Firm did
Lazanis trained an AI coaching clone, RyanBot, to emulate his coaching style. He set one firm rule: "Unlike many AI clones that generate nonsense, I ensured it only responds based on its training." The bot points to its training material when it answers.
He reports that since launching RyanBot to his Future Firm Accelerate community, it has exchanged over 1,000 messages with overwhelmingly positive feedback. He later made it public. These are his own figures from February 2025.
What it already gives the business
Members can get the coach's approach at any hour, and the answers stay within what he actually teaches.
Lazanis sees it as a beginning: "Digital clones are still in their early days, but they're undoubtedly the future."
The ExValu perspective, a hypothesis
Where a Company Brain could take it next
A coach's best advice often comes from patterns across many firms: which pricing change worked, which hire came too early.
A Company Brain could connect members' anonymized questions with his answers and their outcomes, so the advice improves as the community grows. For an operating business, the same idea applies to its own experts. That is our hypothesis.
What an owner and a buyer would look for
Track how many questions the expert still answers personally and how often the documented answers need correcting.
A buyer of an expert-led business wants to know whether the method works without the person. An approved, sourced base of the expert's answers is evidence that it can.
The problem behind this case
Facing the same problem?
About this analysis
* The image is AI-generated and does not show Future Firm staff. The facts and figures on this page come from the published source named below.
This is an independent ExValu analysis of a published case. Facts, figures and names are as reported in the source below, which our team checked on October 12, 2026. The ideas for next steps are our own perspective and make no claim about conditions inside Future Firm. To request a correction or removal, write to [email protected].
Primary source: Owner's podcast notes, Future Firm, February 2025. Available at futurefirm.co/ive-cloned-myself.